About Us
karden beauty was born from a simple idea - makeup that keeps up with life in motion. As two women who embrace an active lifestyle, beauty, and fashion, we believe in feeling confident in every day life, even during workouts. We struggled to find makeup that could keep up with our busy schedules and active routines without sacrificing performance.
Seeing a gap in the market for beauty products designed for real, active lifestyles, we created karden beauty ~ beauty in motion.
Our Mission
To deliver high-performance, versatile, and long-lasting beauty solutions that move with you, from the gym to the office and beyond. Alongside that, we’re committed to building a community of like-minded individuals who share a passion for an active lifestyle.
Our Vision
To be a trusted leader in the beauty space known for performance cosmetics that are essential to well balanced beauty routines.
Our Values
Performance
Consistent performance is part of our core identity. We’re committed to ensuring our products have smooth application, lasting results, and purposefully chosen ingredients. By maintaining our unwavering focus on reliability, we aim to stand out as a quality staple in your essential beauty routine.
Community
Our community is the heart of what brings our products to life. By creating spaces for women to connect through events and workshops, like yoga and pilates, we foster shared experiences, support, and collaboration around the things we love. Our customers are a vital part of our journey, and we strive to create a sense of belonging and ownership in our collective story.
Balance
We believe a balanced lifestyle goes beyond a healthy appearance —it’s about how you feel on the inside too. At karden beauty, we celebrate the harmony between inner confidence and outer radiance. With our high-quality products through our vibrant community, we're here to support your journey to physical and mental well-being.
Adaptability
Staying true to our community while adapting to an evolving world is at the heart of who we are. Through intentional products, inspiring collaborations, and meaningful communication, we remain aligned with our mission and guided by our vision. Our commitment is to continuously earn and keep your trust.